Spira Maxima hit #1 on Product Hunt on October 5. You type a script, and it returns a finished short social video with a presenter, captions, music, and B-roll (the extra cutaway clips that play over a voiceover). You can also upload your own footage and let it edit around that, and there's a free option, though free videos carry a watermark.

Estonian foundry (type design studio) Tüpokompanii just released Vee, a sans serif that started as student Laura Pappa's rough drawings from a four-month course. She based them loosely on screenshots of a 1907 typeface called Venus. Rather than correcting her "mistakes," the foundry studied the choices she'd made and pushed them further, then published the drawings in a booklet called *Let yourself be bad at things*.

Steve Dool, senior director of brand and creative at Depop, the secondhand fashion app, says a brand is shaped as much by what it *doesn't* post as by what it does. Before joining any trend, his team asks whether they have a reason to be there and whether anyone actually wants them there. If an idea doesn't connect to past work or future plans, he says, "it feels cheap."

TypoCircle, the volunteer-run UK typography group founded in 1976, is turning 50. On 30 October it hosts SuperCondensed, a day for students and graduates at paper company GF Smith in London, with tickets on Eventbrite. Its 50 anniversary posters, by designers including Paula Scher and Margaret Calvert, cost £15 each until 31 October, with proceeds going to talks and education.

Utrecht illustrator Philip Lindeman had never visited Sofia, Bulgaria, but he had under two weeks there to make *Open 24/7*, a solo show about the city's nightlife. He planned it beforehand from guesses about the city, then made murals, paintings, around a dozen sculptures, a neon sign, and even a beer label, mostly by hand. "Making analogue work doesn't come with an easy ctrl-z," he says.
5 stories · under 10 minutes. See you tomorrow.
TODAY’S THREAD**Commit before it's perfect.** A typeface made from a student's "mistakes," an artist working without undo, a brand defined by what it skips, a video tool where only the script matters: in each story, progress came from choosing and moving forward rather than polishing endlessly. Today, make one thing you can't take back, and keep it.